Tuesday, October 30, 2012
Sunday, October 28, 2012
did you read this article about the two guys who started the brooklyn flea? you really should.
there's a reason why i don't still live in queens, aside from the complicated commute.
anyway, one of the two guys became the king of artsy fartsy brooklyn thusly:
As a vice president for hedge fund development at Merrill Lynch, Mr. Butler was so bored at work that he started a blog in 2004 to chronicle the renovation of his $1 million brownstone in Clinton Hill, writing anonymously. The blog took on cult status, and Mr. Butler revealed his identity in 2007, shortly after he left Wall Street (with his bonus) to make Brownstoner a full-time business.
he and his partner were really strategic and smart when launching the brooklyn flea. i mean, talk about synergy--the two used brownstoner to promote the flea to its thousands of readers.
after launching the flea, they also created smorgasburg, a food truck/food stand haven in wiliamsburg. now the two are partnering with whole foods to further promote those food vendors:
Last week, coolness made the reverse commute. The two men began a partnership with the upscale food retailer Whole Foods Market that will bring one vendor a month to the second floor of Whole Foods’ Bowery store in Manhattan. In February, a retail stand, also on the floor, will begin selling packaged items from other Smorgasburg vendors. The plan is for the relationship to continue in Brooklyn when Whole Foods opens in Gowanus and Williamsburg in the next two years.
and in crown heights, they're venturing into real estate development, which will further promote their whole DIY food "brand," so to speak. and they financed it through a mix of government and private funding.
At the time, the $14 million asking price for the Studebaker Service Station, then being used for storing legal records, discouraged Mr. Butler. But he sought creative ways to finance it. His brother-in-law at Goldman Sachs gave him an e-mail address for someone at the bank’s Urban Investment Group, which seeks to invigorate underserved neighborhoods with reasonably priced housing and mixed-use properties.
“It was clear to us that he had a really great idea to transform the work he had been doing in the Brooklyn Flea, and he needed a way to take that way to the next level,” said Alicia Glen, the managing director of the group.
To offset Mr. Butler’s construction inexperience and to provide capital, Goldman Sachs connected Mr. Butler with BFC Partners, which built the striking Toren apartment building in Downtown Brooklyn.
In 2011, Mr. Markowitz committed $1.5 million to the construction of a kitchen incubator, provided the location was in central Brooklyn. The city’s Economic Development Corporation, which chose Third Ward, a creative center for freelance artists in Bushwick, to run the incubator, is managing the project alongside similar ones in Long Island City, Queens, and East Harlem. Construction is to begin in several weeks.
In addition to the ground-floor kitchen and classroom space, the second floor will house office space for the administrative, creative and production needs of emerging food businesses. On the third and fourth floors, Mr. Butler is seeking Dumbo-overflow technology and design tenants, hoping to stimulate a changing neighborhood.
Because the young professionals in Crown Heights will need a place to unwind, Mr. Butler and Mr. Demby, with separate investors, plan to create their Smorgasburg-branded beer hall in the adjacent 9,000-square-foot space, which will also house a kitchen for food vendors they select from the market. From the inside, it will link to the incubator, to become — pardon the expression, says Mr. Butler — “a real foodie hub.”
now you see what i mean, right? we've all been asleep at the wheels while these guys have been launching a veritable empire. and they've been just incredibly smart about extending but not diluting their "brand," whatever the hell it may be.
and now you're conflicted, too.
Tuesday, October 23, 2012
Monday, October 22, 2012
just how many phone calls did it take for this to happen? And did john lewis know what gangnam style is or did someone have to explain the phenomenon (and if so, who)? how is it relevant to voting? it's not like gangnam style was a thing that predated the song. And I don't know of an equivalent. At least the Macarena was a real dance. still, you gotta love john lewis, doing whatever it takes to draw attention to the importance of voting.
I know yall have been dying to ask me about gangnam style but held back bc you were afraid of appearing...racially insensitive. Yeah, you were right to stop yourself. also, i learned all about kpop from the new yorker, so the joke would have been on you. in any case, when even the pres of the world bank (korean-american!) is asked about the phenomenon and he responds seriously about how psy is the manifestation of a deliberate, longterm economic and cultural strategy, you know this shit is bigger than all of us.
As I watch this gangnam style thing from the sidelines I wanna know: how is psy affecting Asian men outside of asia? based on zero evidence except my own intuition, I thought one of the most important things Jeremy lin did was to elevate Asian masculinity. Now when kids get bullied for being Asian, maybe they won't be called long duk dong. Progress! Not unlike the time the lady at the Weiner circle called me Lucy Liu instead of Margaret cho. I look like neither, but the margaret cho thing really cuts deep, man.
Are Asian dudes now afraid of being mistaken for this pudgy--relatively inoffensive yet not entirely flattering--guy? I tried to look for other Asian dudes in present day pop culture, but in terms of sheer visibility, psy and jlin really have no parallels. Sure, there's john cho, that guy from lost/Hawaii 5-o, and, as I discovered recently, a fairly prominent character on walking dead. (Btw, I've never seen that show. Apparently his character dates a white girl, which I get is some ringing endorsement of Asian male sex appeal?). or are asian guys still just assumed to be martial arts experts with broken english because of bruce lee and jackie chan?
anyway, in whatever style, vote!